A longstanding UK bookmaker with a solid reputation offline. Recently acquired by Betfred and since overall service, bonuses and quality of odds have picked up considerably.

Free bet bonus
Bet £10 get £10 in free bets

T&C’s apply

Pros & Cons
  • » Free bet worth double opening bet.
  • » Live streaming.
  • » In-play betting.
  • » Daily horse racing offers.
  • » Lack of on going promotions.
  • » Aimed heavily at football & horse racing punters.

Welcome Bonus

Stan James run a new customer offer which provides residents of the UK or Ireland who have opened a brand new account with the company a free bet worth £10, if they place an initial sportsbook bet worth at least £10.

In order to be a qualifying bet and trigger the crediting of the free bet, that initial wager must be placed at odds of 4/5 (1.80) or greater and if it is placed on a selection which is a non-runner or that is void for any other reason, then it will not qualify.

Once a qualifying bet is settled, the free bet will be credited within 24 hours and will be available to be used for a total of seven days. If any winnings result from the staking of the free bet, the stake itself will not be returned along with them.

> Bet £10 get your £10 in free bets now!

T&C’s apply.

Note: for full details of the offer above go to our dedicated Stan James free bet page.

Top Promotions

The welcome bonus offered by Stan James is by no means their only ongoing promotion, and the following are some of the most interesting that the company provide to their customers:

‘Lucky Bets’ – An interesting promotion that will appeal to fans of horse racing multiples, Stan James offer bonuses in certain circumstances for Lucky 15, Lucky 31 and Lucky 63 bets. For any of those multiples, if the punter only has one winning selection the odds for that selection will be doubled. If all of the selections are successful meanwhile, Stan James will offer a 10% bonus on winnings for Lucky 15 and Lucky 31 bets and 15% on Lucky 63 bets. If only one selection fails too, a customer can get a 5% bonus on winnings for Lucky 31 bets and 10% for Lucky 63 bets.

Regular Specials – Changing regularly according to the sporting events taking place in any given week, Stan James also run other promotions and specials. These can take the form of ‘Acca Insurance’ for specific competitions or tournaments or free bet offers if a punter places a certain type of bet on a given event.

Best Odds Guaranteed – Another useful promotion for horse racing fans, Stan James will always pay out at the starting price for any UK horse race if that price is greater than the price a customer placed their bet at.

Review Of Stan James Main Features

If you’re not a punter to be swayed by promotions or offers, then you will be interested to read about the following features that Stan James also provide:

  • In-Play Betting – There is a dedicated section of the Stan James site devoted to providing in-play betting opportunities. The range of events catered for is quite diverse but is often very focussed upon football and basketball. The event interface is easy to understand and offers reasonable live scoring and brief text commentary along with the available markets.
  • Live Streaming – Stan James customers have the ability to stream a good selection of horse races live from the UK and Ireland, South Africa and the US Tote. In order to watch a UK or Ireland stream a customer must have placed a bet worth £1 or more on the race, for South African racing any bet will do and for the US Tote the customer must simply be within the UK.
  • Live Commentaries – As well as the live streaming of racing, there are also audio commentaries available through the Stan James site – usually of horse and greyhound racing but also of other sporting events on occasion.
  • Horse Racing Form and Stats – Stan James has a devoted ‘NagMe’ horse racing form centre, which provides form information, racecards, other statistics and even tips for every day’s racing.

Stan James Mobile App

The features and promotions provided by Stan James are available to you as well, if you are a mobile betting fan, as the company offer an easily accessible app. That app is in fact a mobile web app, meaning that no download is ever necessary and it can be accessed through the browser of any mobile device with internet connectivity.

If you do decide to give the Stan James app a whirl, you will find an app with excellent functional that is really easy to pick up and use, even if you’ve never seen it before. It is sometimes a slave to slow loading times however, which can be a little frustrating but does impress in terms of the features available as everything – including live streaming – that you find on desktop is also available on the move.

Popularity & Reputation

Founded back in 1973 as a single betting shop, Stan James have been an ever-present in the UK bookmaking industry ever since and have grown to be one of the best known and most trusted companies in the country.

In the forty plus years since their establishment, Stan James have cultivated a very loyal customer base in the UK thanks to their reputation for fairness and for offering an excellent array of different markets. The global reach of the company however, is arguably more limited than some competitors but that may be set to change following the purchase of Stan James in late 2015 by the Unibet Group.

Safety & Security

As a well-respected and reputable bookmaker, Stan James take safety and security very seriously, both in terms of protecting data and transactions from cyberattacks and in terms of promoting responsible gambling.

When it comes to cyber-security, all transactions and sensitive data are SSL encrypted by the site, with Stan James’ SSL certification provided by cyber-security giants Norton.

In the area of responsible gambling and customer protection, the company provide the facility to place deposit limits upon any account, self-exclusion tools to block an account for a minimum period of six months, as well as a host of other tools and useful guidance.

Customer Support

There is a whole raft of different customer support options for Stan James users, with advisors available 24 hours a day and seven days a week via ‘Live Chat’ on the website, and also over the phone and by email.

Each of those three contact methods are advertised as being continually available and there are different email addresses and phone numbers advertised for different types of query to better direct your search for support.

Support Email:
Support Phone: 0800211222

Overall Review of Stan James

Stan James provide an online betting service that will certainly appeal to many punters, especially if they are fans of horse racing.

The desktop site is attractive and easy to use and includes a range of really impressive features. These most notably include live streaming of horse racing from a range of countries, a really handy horse racing form and statistics centre and a dedicated in-play betting section. That in-play however, does fall a little short of the services from other bookmakers in terms of the range of events catered for and the statistics and visuals provided for each event.

The Stan James mobile app is also generally impressive, with its easy to understand and user friendly nature largely making up for its slow loading times. The fact that live streaming remains available through mobile devices is another real plus.

Add to this a decent range of ongoing promotions and a reasonable welcome bonus, and Stan James represents a really solid online betting option.

Overall rating: 8.15/10

What Could Be Improved?

There are no real glaring areas where Stan James need to improve their service but there are a few small things which the company could consider to further improve customer experience.

Their in-play facility for instance is very football and basketball focussed and is often a little lacking in in-play markets for other sports. Once you enter the in-play interface for an event too, the live scoring provided and other available statistics or visuals are a little lacking in comparison to other bookmakers.

Finally, the range of promotions and offers run by Stan James is also more limited than that available elsewhere and is largely dominated by promotions solely for horse racing.

> Bt £10 get your £10 in free bets now!

T&C’s apply.

Site & Contact Info

Name: Stan James
Founded: 1973
Phone: 0800211222
Address: Stan James, The Square, Marina Bay, Gibraltar
Licensed By: UK Gambling Commission and the Gibraltar Gambling Commission
Operating Base: Gibraltar/England
Owner/s: Unibet Group Plc

Go a question about our opinion or seen an error in our Stan James review? Get in touch with us and let us know.

Dean Wyatt

Author: Dean Wyatt

Dean Wyatt is the founder and editor here at Acca Nation. He’s been betting sports for over 20 years and is a profitable sports trader on the exchanges.

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