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William Hill are one of the most well known UK bookmakers and offer punters a range of great features, including cash out and live streaming, as well as a first rate reputation.

Free bet offer:
Bet £10 get £30 free bet

Pros & Cons
  • » 200% free bet bonus.
  • » Cash out in-play.
  • » Live streaming.
  • » Acca insurance.
  • » Slightly small welcome offer.
  • » No live streaming on mobile.

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further T&C's apply. #ad

Welcome Bonus

William Hill offers a welcome to all new customers which provides three free bets worth £30 in total when a customer places an initial bet worth at least £10, with only the win part or an each-way bet counting toward the promotion. To claim the bonus, customers must register using ‘Promo Code’ H30 and their qualifying bet must be at single or cumulative odds of 1/2 or greater. Free bets are released when first bet is settled.

Once the free bets have been credited to a customer’s account, they must be placed within 30 days or else they expire and are removed. If any winnings do accrue from the use of the free bets, then the free bet stake will not be returned as a part of the winnings.

Join today & get this bonus:
Bet £10 get £30
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further T&C's apply. #ad

*For more details and T&C’s go to our William Hill free bet page now.

Top Promotions

It’s not only new customers to William Hill who are provided with promotions and bonuses however, as the company also provide a number of ongoing offers for all users, including:

Acca Insurance – Punters who place a six team or more football accumulator and are let down by just one leg, can receive their stake back as a free bet (up to a maximum of £50) through William Hill’s ‘Acca Insurance’. The promotion applies to straight accas for any match in any league. T&C’s apply.

‘Super Sub’ Football Concession – A new William Hill offer, ‘Super Sub’ allows goalscorer bets to run onto the player who replaces a customer’s selection at the same price, if they are substituted during a game. Currently, the offer only applied to selected televised matches. T&C’s apply.

Best Odds Guaranteed – Applied to all UK and Ireland horse and greyhound races, William Hill’s best odds guarantee means that all customers will get a selection’s starting price if it is longer than the price when they placed their bet. T&C’s apply.

To get all the latest promotions and info visit William Hill and selection ‘Promotions’.

T&C’s apply, 18+

Review Of Features

If promotions and offers don’t float your boat and the out and out features of an online bookmaker are more important to you, then check out our full review of William Hill’s features – we’re sure they’ll keep you happy:

  • ‘Cash in My Bet’ – What many bookmakers call a ‘cash out’ feature, William Hill call ‘Cash in My Bet’ but it is still essentially the same thing. Customers can choose to cut and run from a bet before the chosen event has finished, either to claim a profit before things take a turn for the worst or to cut their losses if it’s not going well. The feature is currently available for selected markets in a wide variety of different sports.
  • In-Play Betting – William Hill provide one of the most comprehensive in-play betting services around, with a great variety of in-play markets offered on a huge array of events, across almost every sport under the sun.
  • In-Play Scores and Stats – When you head to an in-play event on the William Hill site, not only will you see all of the markets available, you will also get a live scoreboard, key stats and often brief text commentary of the event.
  • Live Streaming – William Hill also offer customers the chance to watch a variety of different matches and events across many different sports via live streaming. The streams which are available can be watched by any customer who has placed a bet on the event in question.

William Hill Mobile

The online sports betting market is increasingly becoming a mobile one, with most customers at least occasionally choosing to access their accounts and place bets on their phone or other devices, and William Hill actually provides several mobile apps to cater for this.

There are currently two apps for iOS devices which can be downloaded through the app store – one for iPhone and one for iPad – as well as an Android app that can be downloaded straight from the William Hill website itself.

Those apps are compatible with devices on the Android 4.1.2 software or newer and devices on iOS 6.1 or newer, and users of other devices can still access William Hill through their web browsers.

Once a customer has accessed their chosen version of the William Hill mobile app, they will find an attractive and easy to use service which differs little from that provided via the main desktop site. One notable difference however, is that live streaming is not currently catered for through the mobile app.

Popularity & Reputation

William Hill has been in existence in the sports betting sphere for more than 80 years and in that time has grown to be one of the largest and best known companies in the world. A recent estimate put the firm’s annual revenue at over £1.5 billion, and a company simply does not get that large without doing something right.

The organisation is traditional focussed on the UK market but has more recently expanded into Australia and into the state of Nevada in the United States, and is growing rapidly in popularity in both of those areas. All in all, it is fair to say that William Hill enjoys a hard earned reputation for reliability and stability, and it is that which has helped spur its growth around the world.

Safety & Security

When it comes to safety and security issues, William Hill rank amongst the very best of all online bookmakers – both in terms of protecting customers from the ill-effects for irresponsible gambling and ensuring the security of data and financial transactions on their site.

In the area of customer protection, William Hill include a large number of support mechanisms within customer accounts which include most notably, the ability to set deposit limits, to restrict your own access to certain areas of the site and to exclude yourself – either temporarily or permanently – from the entire site.

On the financial and data security side, William Hill also take things very seriously and boast Thawte SSL web server certificates to encrypt all data and to protect financial transactions and personal information from cybercrime and other threats, amongst their many other security measures.

Customer Support

The customer support offered by William Hill is very comprehensive and is headlined by an online help centre, chock full of FAQs and other help topics. If that does not answer a query however, there is also 24/7 customer support available in a number of different ways.

Live chat is available through the website, as is a link to email in any question or issue and a Freephone customer support line is also supplied for anyone who prefers to speak to someone in person.

Support Email: form on the website
Support Phone: 08000856296

Overall Review Of William Hill

As you would expect from a bookmaker with a reputation such as William Hill’s, the online sports betting service that is offered is amongst the best around and will be enjoyed by punters of all types, from the most regular to the most occasional.

William Hill provide a great range of both pre-event and in-play markets for a huge variety of sports all over the world, and the in-play section of their site is amongst the very best around. That is because it has great features like live scoreboards and statistics for each event, and even text commentary for a number of even the smaller in-play matches and games.

The company’s ‘Cash in My Bet’ (cash-out) feature and their range of ongoing promotions are also at least in line with those available elsewhere if not better, and the live streaming available for a selected number of events is another plus that improves customer experience no end.

Overall William Hill review rating: 8.95/10

What Could Be Improved?

When you are talking about one of the biggest and best sports betting providers around, the potential areas of improvement are never going to be glaring, but there are a few small things that could be changed to improve the William Hill service.

Their welcome promotion for instance, is generally a middle of the pack offer when compared to the other bonuses around, and as a huge company they could perhaps improve its generosity a little.

The fact that the live streaming offered does not extend to their mobile apps too, is something of a disappointment and with usage of mobile devices accelerating more and more as time passes, this is also something that should – and probably will – change soon.

Join today & get this bonus:
Bet £10 get £30
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further T&C's apply. #ad

Site & Contact Info

Name: William Hill
Founded: 1934
Email: imbedded on the website
Phone: 08000856296
Address: Customer Services, William Hill Online, 6/1 Waterport Place, Gibraltar
Licensed By: Gibraltar Gambling Commission and UK Gambling Commission
Operating Base: Gibraltar/England
Owner/s: Listed company on the London Stock Exchange

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Dean Wyatt

Author: Dean Wyatt

Dean Wyatt is the founder and editor here at Acca Nation. He’s been betting sports for over 20 years and is a profitable sports trader on the exchanges.

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